green traill 5k
A logo design and brand identity creation for the 2025 Green Traill 5k, a fundraising race in a cemetery
Deliverables: logo design, visual system guidelines, printed assets, digital assets
about :
"Join us for a 5K Run, a 2 Mile Walk, and a Kids Fun Run through scenic roads among spring foliage and historic monuments. Enjoy post race beverages and snacks with the community on Sunday, May 4, 2025 from 9:00 am - 11:00 am at Easton Cemetery.
Funds raised from this event will be used to protect, preserve and promote this community resource and greenspace."
logo :
The primary logo is based on the iconic traill green statue in the easton cemetery, the namesake of the race.
This illustrated version of traill green running provides a friendly mascot to represent the race and brings to life the rich and captivating history of the cemetery.
typography :
A custom lettering is used for the title as it appears in the logo and additional marketing materials.
Superclarendon - A serif font inspired by vintage concert posters, this font combines the sophistication of serif with more friendly rounded curves and width variation to remain playful.
Raleway - A sans-serif font inspired by vintage concert posters, this simple, narrow font provides clear contrast to the design of superclarendon.
color palette:
Primary color - Green has been chosen as the primary color for several reasons - to imitate the weathered green of the Traill Green statue, to represent the 'green' in Traill Green, and to evoke the greenness of the nature in the cemetery.
Secondary color - A bright orange has been chosen to evoke energy, friendliness, and to offset the softer green.
Tertiary color - An off-white has been chosen to soften backgrounds and be less demanding on the eyes than a stark white.
marketing materials :
A consistent visual identity and an adaptive layout are used to create a cohesive range of marketing materials for print and digital platforms.
bailey foltz
green traill 5k
A logo design and brand identity creation for the 2025 Green Traill 5k, a fundraising race in a cemetery
Deliverables: logo design, visual system guidelines, printed assets, digital assets
about :
"Join us for a 5K Run, a 2 Mile Walk, and a Kids Fun Run through scenic roads among spring foliage and historic monuments. Enjoy post race beverages and snacks with the community on Sunday, May 4, 2025 from 9:00 am - 11:00 am at Easton Cemetery.
Funds raised from this event will be used to protect, preserve and promote this community resource and greenspace."
logo :
The primary logo is based on the iconic traill green statue in the easton cemetery, the namesake of the race.
This illustrated version of traill green running provides a friendly mascot to represent the race and brings to life the rich and captivating history of the cemetery.
typography :
A custom lettering is used for the title as it appears in the logo and additional marketing materials.
Superclarendon - A serif font inspired by vintage concert posters, this font combines the sophistication of serif with more friendly rounded curves and width variation to remain playful.
Raleway - A sans-serif font inspired by vintage concert posters, this simple, narrow font provides clear contrast to the design of superclarendon.
color palette :
Primary color - Green has been chosen as the primary color for several reasons - to imitate the weathered green of the Traill Green statue, to represent the 'green' in Traill Green, and to evoke the greenness of the nature in the cemetery.
Secondary color - A bright orange has been chosen to evoke energy, friendliness, and to offset the softer green.
Tertiary color - An off-white has been chosen to soften backgrounds and be less demanding on the eyes than a stark white.
marketing materials :
A consistent visual identity and an adaptive layout are used to create a cohesive range of marketing materials for print and digital platforms.
