logo - combined cursive b and f bailey foltz

design     painting     about

kellyn

A logo design and brand identity creation for Kellyn, a nonprofit building a healthier community

Kellyn logo - an apple with seeds in the shape of k in the middle, shown in white over a photo of people gardening, a photo of people preparing groceries at a market, and once in the original five color version

Kellyn is a 501(c)(3) non-profit corporation with a mission to develop, support, facilitate and implement healthy lifestyle programs to prevent and reduce the individual, family, community, and national chronic disease burden. 

We believe that a collaborative Healthy Neighborhood Immersion Initiative, including education in schools, access to healthy food, and medically based lifestyle change programs can positively affect the short- and long-term health of children and their families while providing cost savings to individuals, families, employers, and the healthcare system as a whole.

Kellyn logo - an apple with seeds in the shape of k in the middle, plus four additional versions in verying colors - food access, lifestyle medicine, kitchens/culinary medicine, and schools typography and color palette - old sock, merriweather - green, yellow, orange, purple, blue

logo exploration process

logo brainstorm sketches
Kellyn mockups - impact report and branding guide Kellyn mockups - a green and white t shirts and hats with the Kellyn logo

bailey foltz and logo

design   painting   about

kellyn

A logo design and brand identity creation for Kellyn, a nonprofit building a healthier community

Kellyn logo - an apple with seeds in the shape of k in the middle, shown in white over a photo of people gardening, a photo of people preparing groceries at a market, and once in the original five color version

Kellyn is a 501(c)(3) non-profit corporation with a mission to develop, support, facilitate and implement healthy lifestyle programs to prevent and reduce the individual, family, community, and national chronic disease burden. 

We believe that a collaborative Healthy Neighborhood Immersion Initiative, including education in schools, access to healthy food, and medically based lifestyle change programs can positively affect the short- and long-term health of children and their families while providing cost savings to individuals, families, employers, and the healthcare system as a whole.

Kellyn logo - an apple with seeds in the shape of k in the middle, plus four additional versions in verying colors - food access, lifestyle medicine, kitchens/culinary medicine, and schools typography and color palette - old sock, merriweather - green, yellow, orange, purple, blue

logo exploration process

logo brainstorm sketches
Kellyn mockups - impact report and branding guide Kellyn mockups - a green and white t shirts and hats with the Kellyn logo